It is late August in Australia, and we are not used to the cold, it’s like putting a camel in the middle of Antarctica we are just woefully ill equipped for anything below 10 degrees.
Today, finally a warmer day came along, and it oddly coincided with me listening to some warm sounding reggae music, it’s cheerful and happy and it’s time to put the cold days behind me.
It is in this environment, that the apple cider ‘Dirty Granny’ skips along and places itself in front of me, the deliciously dark bubbling glass of apple effervescence.
I feel marketing is a little misleading on this one, it’s not particularly bad marketing in fact It is certainly one of the best labels and marketing efforts I have seen so far in the cider realm, the question I ponder is does this type of marketing fit what is actually in the bottle.
The marketing is cheeky, clever and has a youth fresh feel, even though it is called ‘Dirty Granny’ it is marketed with a smile, the label and the typeface is cleverly all crochet giving us the warm fuzzy feeling of going to nanna’s place, once you are there nanna is sinking down a half dozen apple ciders.
On the back of the label it reads (GRANNY SMITH APPLES MAY OR MAY NOT HAVE BEEN USED IN THE MAKING OF THIS CIDER) it was at this point I really started to have a good chuckle Matilda bay, matured cider, granny smith apples Dirty Granny – nice.
The cider however is a little different to the marketing it is a deep and brooding cider, it is a premium product and one that makes you really ponder over it’s different flavours.
Maybe a dark brown studious feel, Cambridge lecture goer, intelligent cider appreciator some script delicate lines sort of thing.
This is the first time I have had the chance to have a properly matured cider and I was impressed. Matured ciders unlock some flavours that make the realm of apple cider infinitely more interesting and worth exploring.
It made me wonder what would happen if you took a cloudy cider like James Squire Orchard Crush and matured it, I am sure it would create something that would leave other ciders miles behind.
I easily sank 5 of these ciders on a Friday afternoon, this was a really pleasant drop and easy to drink, nice work Matilda bay.