There has been much ink split about this t-shirt which was pulled from a Cairns Woolworths, both 2GB shock jock Ray Hadley and Clive Palmer party Jacqui Lambie came out in support of it staying on shelves.
Many times have I been in a traffic jam behind a Ute or 4WD with bumper bar covered in the bogan holy trinity: ‘I fish and I vote’ or “Fuck off we’re full’ and ‘If you don’t love it LEAVE’
The slogan is an effective piece of propaganda, as good as ‘Loose lips sink ships’ or ‘Keep calm and carry on”. The slogan condenses larger complex issues into a smaller and easy to digest bundle. It is intentionally vague, the sort of people who wear it have a particular message they want to send to new immigrants to this country. It is intimidating, aggressive but in its vagueness a little bizarre.
It attempts to appeal to the reader’s raw emotional state, asking you to love your country or leave it, an all or nothing scenario. Australia takes out the position of someone you are in a relationship with and you have any doubts about that person, then its over.
Every time I see the slogan I get a little angry: Why is this bumper sticker even threatening me anyways? Maybe I don’t love parts of Australia maybe I think parts of Australia are a total shithole, isn’t Australia a free place, why can’t I not love it sometimes?
Where does forcing someone to love something become what is to be Australian? I was under the impression the moment the convicts landed they were sitting around bitching about being sent to a hot, dry island full of insects and reptiles that bite and kill, forced to carve out some kind of meager existence from what was then a very harsh landscape.
When you love something you nurture and look after it, cherish it, wrap it up in cotton wool. How does cutting down thousands of hectares of native bush-land, wiping out flora and fauna, digging massive holes in the ground for mineral resources and killing aboriginal people, destroying thousands of years worth of culture fit in to loving your country.
Why do the very vocal spruikers of this slogan feel it is their personal responsibility to remind people how much everyone should love this country?
It should read “If you don’t love it, Breathe” just chill out a bit-nobody has to love every bit of their country! Have a beer, go for a surf; enjoy life!